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A picture paints a thousand words, a micro-demo lets your product speak for itself

Liam Dunne
Liam Dunne
March 18, 2025
A picture paints a thousand words, a micro-demo lets your product speak for itself

Buyers today are overloaded with choices, flooded with content, and want answers fast. They don't want long demos, annoying sign-ups or endless sales pitches.

We all know things in the SaaS industry have changed.

Buyers today are overloaded with choices, flooded with content, and want answers fast. They don't want long demos, annoying sign-ups or endless sales pitches, they just want to immediately see how your product helps them. With most of the evaluation process happening before a trial or demo, influencing these early moments is key.

Yet, many companies are still stuck in the old ways: hiding their value behind walls of friction, non-helpful AI chat bots and vague websites. These methods only frustrate buyers, leading to slower sales cycles, lower-quality leads, and missed opportunities.

Put simply: buyers are going to evaluate your product whether you make it easy or not. Either you will do an effective job of giving them clarity or unfortunately they'll go elsewhere.

That's exactly why we're building Glimps.

Glimps helps product marketers create short, measurable and clickable product demos (we call them "micro-demos") that show buyers how your product solves their problem with minimal guesswork, in a format that's easy and delightful to consume. No design or editing skills required.

Every startup dreams of buyers immediately "getting it", the moment when they understand what your product does, how it benefits them and with a motivation to use it. Glimps allows you to deliver that aha moment for every website visitor.

With easy automation features like auto-zoom, cursor tracking, one-click editing and embedding, you'll spend less time fighting software and more time enabling buyers. Plus, you'll know exactly what buyers are resonating with so you can constantly improve your messaging and story.

Show. Don't just tell.